cover art for BMW's the Hire video series

the hire – hostage

This is the first film in the second series of “The Hire”. It is directed by John Woo.

a pair of spectacles, highlighting two pages of a travel book

before you decide

Be as objective as you can when making decisions, but recognise that there is an elephant in the room. Unfortunately, that elephant is you.

cover art for BMW's the Hire video series

the hire – powder keg

Continuing the BMW short film series, “The Hire”. This, the fifth and final film in the first series was directed by Alejandro González Iñárritu.

cover art for BMW's the Hire video series

the hire – star

Continuing the BMW short film series, “The Hire”. This, the fourth film in the series was directed by Guy Ritchie.

roadsign showing plan A crossed out and replaced by plan A

plan A and plan B

This article looks at the how of solving a problem. It leads into why having several plans to resolve the problem is a good thing.

cover art for BMW's the Hire video series

the hire – the follow

Continuing the BMW short film series, “The Hire”. This, the third film in the series was directed by Wong Kar-Wei.

cover art for BMW's the Hire video series

the hire – chosen

Continuing the BMW short film series, “The Hire”. This second film in the series was directed by Ang Lee. This has some of the highest critical acclaim of all the films in the series. It is wonderful short film.

man at large keyhole window pondering questions

solving the right problem

In this article I want to examine problems and solutions, and I want to discuss solving problems for the right outcome.

cover art for BMW's the Hire video series

the hire – ambush

In 2001 BMW commissioned some of the world’s most popular directors to make a set of short films featuring their cars. The continuing story line is about “The Driver”, played by Clive Owen, who narrates the films. This one, the first of the series, was directed by John Frankenheimer.