laptop with currency underneath

the real cost of free

Free wi-fi, free sites, free services, free apps. Far from free when we consider that we are paying for them with information about ourselves and our friends.

the art of presenting

Presenting well is an art that is characterised by preparation, and lots of it. Here’s what can happen if you scrimp on that preparation.

cover art for BMW's the Hire video series

the hire – the escape

After a fifteen year hiatus from films, BMW posted this on the internet. It is either the first film in a third series, or the last of the films. It is a bit longer and more complex than the earlier films. It is directed by Neil Blomkamp.

cover art for BMW's the Hire video series

the hire – beat the devil

This is the third and last film in the second series of BMW’s “The Hire” short films. This was directed by Tony and Ridley Scott. Not only do we get James Brown, but we get Gary Oldham, and a cameo from Marilyn Manson.

cover art for BMW's the Hire video series

the hire – ticker

This is the second film in the second series of BMW’s “The Hire” short films. It is directed by Joe Carnahan and features F Murray Abraham.

cover art for BMW's the Hire video series

the hire – hostage

This is the first film in the second series of “The Hire”. It is directed by John Woo.

a pair of spectacles, highlighting two pages of a travel book

before you decide

Be as objective as you can when making decisions, but recognise that there is an elephant in the room. Unfortunately, that elephant is you.

cover art for BMW's the Hire video series

the hire – powder keg

Continuing the BMW short film series, “The Hire”. This, the fifth and final film in the first series was directed by Alejandro González Iñárritu.

cover art for BMW's the Hire video series

the hire – star

Continuing the BMW short film series, “The Hire”. This, the fourth film in the series was directed by Guy Ritchie.