roadsign showing plan A crossed out and replaced by plan A

plan A and plan B

This article looks at the how of solving a problem. It leads into why having several plans to resolve the problem is a good thing.

cover art for BMW's the Hire video series

the hire – the follow

Continuing the BMW short film series, “The Hire”. This, the third film in the series was directed by Wong Kar-Wei.

cover art for BMW's the Hire video series

the hire – chosen

Continuing the BMW short film series, “The Hire”. This second film in the series was directed by Ang Lee. This has some of the highest critical acclaim of all the films in the series. It is wonderful short film.

man at large keyhole window pondering questions

solving the right problem

In this article I want to examine problems and solutions, and I want to discuss solving problems for the right outcome.

cover art for BMW's the Hire video series

the hire – ambush

In 2001 BMW commissioned some of the world’s most popular directors to make a set of short films featuring their cars. The continuing story line is about “The Driver”, played by Clive Owen, who narrates the films. This one, the first of the series, was directed by John Frankenheimer.

filming BMW drift mob commercial

the bmw driftmob

Another blatant example of anti-social car advertising. I must say this ad had no influence whatsoever on any car purchase I might have made. In fact I bought mine before the ad was even aired overseas.

mercedes AMG SLS on approach to the tunnel experiment

the mercedes tunnel advert

The intersection between an advertising wanker and a hoon must be car adverts. This is an advert for the Mercedes SLS AMG. It features Michael Scumacher, and is a remarkable piece of film-making.

woman holding clock and tearing hair

the cost of procrastination

People often justify procrastination as “waiting for something better to turn up”. When viewed through the lens of statistics and probability, this is a fraught strategy. A higher price may not be the best outcome, as we will see in this article.