cover art for BMW's the Hire video series

the hire – the escape

After a fifteen year hiatus from films, BMW posted this on the internet. It is either the first film in a third series, or the last of the films. It is a bit longer and more complex than the earlier films. It is directed by Neil Blomkamp.

cover art for BMW's the Hire video series

the hire – beat the devil

This is the third and last film in the second series of BMW’s “The Hire” short films. This was directed by Tony and Ridley Scott. Not only do we get James Brown, but we get Gary Oldham, and a cameo from Marilyn Manson.

cover art for BMW's the Hire video series

the hire – ticker

This is the second film in the second series of BMW’s “The Hire” short films. It is directed by Joe Carnahan and features F Murray Abraham.

cover art for BMW's the Hire video series

the hire – hostage

This is the first film in the second series of “The Hire”. It is directed by John Woo.

cover art for BMW's the Hire video series

the hire – powder keg

Continuing the BMW short film series, “The Hire”. This, the fifth and final film in the first series was directed by Alejandro González Iñárritu.

cover art for BMW's the Hire video series

the hire – star

Continuing the BMW short film series, “The Hire”. This, the fourth film in the series was directed by Guy Ritchie.

cover art for BMW's the Hire video series

the hire – the follow

Continuing the BMW short film series, “The Hire”. This, the third film in the series was directed by Wong Kar-Wei.

cover art for BMW's the Hire video series

the hire – chosen

Continuing the BMW short film series, “The Hire”. This second film in the series was directed by Ang Lee. This has some of the highest critical acclaim of all the films in the series. It is wonderful short film.

cover art for BMW's the Hire video series

the hire – ambush

In 2001 BMW commissioned some of the world’s most popular directors to make a set of short films featuring their cars. The continuing story line is about “The Driver”, played by Clive Owen, who narrates the films. This one, the first of the series, was directed by John Frankenheimer.

filming BMW drift mob commercial

the bmw driftmob

Another blatant example of anti-social car advertising. I must say this ad had no influence whatsoever on any car purchase I might have made. In fact I bought mine before the ad was even aired overseas.